Tastemaker Conference 2022

Speakers

  • Aleka Shunk - Cooking with Keywords

    Aleka is the founder of the food blog ‘Aleka’s Get-Together’. She has a Master’s Degree in Teaching, Learning and Curriculum from Drexel University and has been teaching for 10+ years. After researching keywords ineffectively for over two years, she finally figured out how to find the right keywords that allowed her to rank on the first page of Google tripling her organic search traffic in under four months. Aleka then took her expertise as both a food blogger and teacher to create ‘Cooking With Keywords’, a keyword research course dedicated to food blogging. Since then, she has recently retired from teaching to run her blog and keyword coaching businesses full-time.

  • Laura Muller - La Recetas de Laura

    Laura Muller is a bilingual Mexican woman who wears many hats (and aprons!) She created LasRecetasdeLaura.com to teach moms how to make delicious recipes that have a low calorie count without sacrificing flavor and nutritional value. It was her battle with her weight and search for healthy diabetes prevention recipes that led her to this passion. Her travels to four continents have led her to discover new dishes and have given her gracefulness in combining the flavors of diverse cultures and nations to keep happy palates and grateful metabolisms.

    She is the author of the book, Urban Roulette which is a recompilation of the Syndicated column, Ruleta Urbana, that she wrote for one of the most important news editorials in Mexico (OEM). She is also the author of the cookbook Las Recetas de Laura and has been recognized as one of the most influential latinas in the US.

    Laura has also received special invitations to be cast in cooking shows such as Master Chef. Laura currently works full-time at Radio Claret America as a news anchor and journalist, while also being a mom to two little boys, two cats and wife to her husband.

  • Abi Shamji - The Invest-her Group

    Abi is a finance mentor teaching others how to grow their income and earning potential through personal finance and investing. She invests in multiple assets and has built a multiple 7-figure investment portfolio. She has more than 15 years of experience in corporate Finance working at Fortune 500 companies. After spending years helping corporations earn a profit, she realized her passion lies in teaching everyday women like herself earn more, save more and invest more. She founded Netwherk to start closing the wealth gap and help women create multiple income sources so that they can spend their time on the things that bring them joy.

     

  • Jenny Melrose - Influencer Entrepreneurs

    Jenny is a former reading specialist who “retired” from her teaching career when her blogging income far exceeded her salary. Through hard work and dedication, her lifestyle blog, The Melrose Family, became regularly sought out by nationally recognized brands such as Neutrogena, Smuckers, Glad, Costco, Stanley Steamer, Sara Lee, and many more. She is a content strategist that helps entrepreneurs better understand their messaging and unique position in the online space.  Now, she’s combining her passion for teaching with her extensive experience of creating strategic content for online business owners via JennyMelrose.com and her podcast, Influencer Entrepreneurs with Jenny Melrose as well as her first book Influencer Entrepreneurs: The 4-Step Framework to Building Your Audience, Growing Your Business, and Making More Money Online.

  • Johanna Voss - Agent

    Johanna B. Voss is a talent manager, trusted by social media influencers who want clarity on how to build their brands, grow their businesses, earn their worth and plan strategically for the future. On behalf of her clients, she’s closed over three million dollars of brand deals, partnerships and speaking engagements. Her clients have partnered with brands such as Kroger, Walmart, AARP, Little Northern Bakehouse, H&R Block and ALDI. Negotiation is something she thoroughly enjoys be it for her clients, friends or with strangers. Entering her 12th year of working for herself, she understands all about the necessary pivots entrepreneurs take along their journey.

    Prior to her work in the talent management space, Johanna worked on the Presidential campaigns of Hillary Clinton and John Kerry for more than 7 years. Johanna is a world traveler, lived in Spain three times, can often be found cycling Colorado’s mountain ranges, or asking the question “What if you…?” Follow her on Instagram @johannavoss.

  • Shishir Malani - Google Web Stories

    Shishir Malani is a Web Ecosystem Consultant at Google where he works on technologies that help modernize the web. He has most recently been involved in the Web Stories project where he collaborates closely with publishers and creators. Shishir, using modern tools, enables his partners to craft visually compelling and narrative driven stories.

    Shishir has over 13 years of experience in the technology industry and holds a Masters in Science from Carnegie Mellon University and an MBA from UC Berkeley.

  • Casey Markee - Media Wyse

    Casey Markee is the Founder of San Diego-based consultancy Media Wyse and the on-staff SEO Expert for Food Blogger Pro. Casey has over 20 years’ experience in the field of SEO, has trained digital marketing teams on five different continents, and has done some of the most popular webinars for SEM Rush ever recorded. A noted speaker with credits including Onward by Yext, Pubcon, Everything Food Conference, SMX Advanced, State of Search, and more, Casey has worked with hundreds of food & lifestyle bloggers and has taken sites from less than 20,000 sessions a month to over 5+ million! He also believes bacon should be its own food group.

  • Arsen Rabinovich - TopHatRank

    Arsen Rabinovich is a Digital Marketer, SEO, Internationa Speaker, and the founder and managing partner of TopHatRank, an award-winning SEO agency that specializes in delivering measurable results without all the unnecessary fluff.

  • Keila Hill-Trawick - Little Fish Accounting

    Keila Hill-Trawick is the Founder + Principal of Little Fish Accounting, a boutique CPA firm dedicated to the accounting and tax needs of service providers and small online business owners. Little Fish Accounting was born out of the desire to create a safe space for entrepreneurs that are often overlooked by larger accounting firms. After over a decade of experience in the government and private sector, she decided to apply her accounting expertise to advise small businesses in reaching their financial goals.

    Little Fish believes in partnership, and the power of using financials to help entrepreneurs create the business of their dreams. Her firm aims to guide business owners who want hands-on assistance with visioning and mapping, beginning with the accurate foundational numbers to determine next steps.

    In addition to her full-time work with Little Fish, she is co-founder of Accountants of Color, a safe space for Black Indigenous People of Color (BIPOC) accountants to engage, grow, and build their firms. Keila also donates time and support to various charitable organizations, including service on the boards of Brown Girls Do, Inc and All-Options.

  • Andrew Wilder - NerdPress

    Andrew Wilder is the founder of NerdPress, a digital agency that provides WordPress maintenance and support services for publishers and small businesses, placing an emphasis on site speed, stability, and security. He has been building, fixing, and maintaining websites since 1998, and has spoken on a wide variety of technical topics (in plain English!) at conferences such as WordCamp LAX, the International Association of Culinary Professionals, Food & Wine, Techmunch, BlogHer, BlogHer Food, and Mediavine.

  • Skylar Bowker - Feast Design Co

    Skylar brings a decade of marketing and web development for food and beverage brands to Feast Design Co – helping food bloggers implement best practices and focus on blogging rather than the technical aspects of running a food blog.

  • Yoli Ouiya - Food + Wellness Equity Collective

    Yoli Ouiya is a driving force in the Global Sustainability and Wellness movement. Yoli’s interest in sustainability and wellness began with her desire to improve her personal health and culminated in becoming certified in Plant-Based Nutrition through Cornell T. Colin Campbell Institute. She started to develop her brand as a digital creative and chef launching YolisGreenLiving.com an eco-lifestyle portal dedicated to providing digitally engaged consumers with insights into green and wellness data. Yoli was nationally recognized as the  “Queen of Green” by Black Enterprise Magazine as a go-to social media presence for sustainability insights. In 2017, Yoli was selected for Yale’s inaugural Sustainability Leadership Summit.

    As an independent brand, Yoli builds audiences as a media personality, consultant, and spokesperson. She covers thought leadership on subjects ranging from personal wellness to environmental sustainability, and its’ intersection with technology. She has collaborated with leading retailers, brands, and organizations such as Duane Reade/Walgreens, Aura Cacia, and Coalition of Healthy School Food. Yoli has operated as a spokesperson and consultant for The Toyota Green Initiative since 2014.

    A passionate entrepreneur and visionary, Yoli’s next ventures are Next in Wellness and African Hippie. Next in Wellness is a multi-platform marketing and media consultancy that seeks to promote wellness in underrepresented communities. African Hippie is an eco lifestyle brand that empowers previously unserved demographics with wellness focused resources and products.

  • Dianne Jacob - Writing Coach

    Dianne Jacob coaches food writers and bloggers on how to get a cookbook published and how to improve the quality and effectiveness of their writing. She specializes in book proposals, which have a 1 percent acceptance rate. Dianne is the author of a multiple award-winning book on food writing, Will Write for Food: Pursue Your Passion and Bring Home the Dough Writing Recipes, Cookbooks, Blogs and More. She co-authored two cookbooks with chef Craig Priebe and has judged cookbooks for the James Beard Foundation and the International Association of Culinary Professionals. Previously a newspaper, magazine and publishing company editor-in-chief, she started a blog aimed at food writers and bloggers in 2009.

    See more at https://diannej.com/Follow her on Instagram @diannemjacob and sign up for her free newsletter on food writing and blogging

  • Mary Cressler + Sean Martin - Vindulge

    Mary Cressler and Sean Martin curate Vindulge, one of the largest grilling and barbecue websites in the world and two time finalist for the IACP best individual food blog. They are also co-authors of the cookbook Fire + Wine. Mary’s work has been featured in Wine Enthusiast, Buzzfeed, Huffington Post, and other media outlets. In addition to curating the work for Vindulge, they can be found working their farm outside Portland, Oregon and curating their wine website Vindulge Wine with a focus on sustainable and small wine producers from around the world.

  • Kathy Hester - Healthy Slow Cooking

    Kathy Hester lives in Durham, NC with her very own picky eater, a kitchen garden, 2 dogs and a cat, and lots of kitchen appliances. She writes the blog, http://healthyslowcooking.com, full of easy vegan recipes. When she’s not blogging, take food photos, or developing new recipes she teaches classes and writes articles about eating healthier, menu planning and cooking for picky eaters.

  • Eric Hochberger - Mediavine

    Eric Hochberger co-founded Mediavine in 2004 and leads its technological and advertising initiatives as Chief Executive Officer. He holds a B.S.E. in Computer Engineering from the University of Michigan and lives in Lighthouse Point, Fla., with his wife, daughters and too many dogs.

  • Liz + Dan Marek - Sugar Geek Show

    Liz Marek is an award-winning cake decorator, author, founder, and CEO of Sugar Geek Show. Liz is well-known for teaching the science behind baking, cake decorating, and creating gravity-defying 3D cakes.

    Dan Marek is the Chief Architect and co-founder of Sugar Geek Show. Dan was one of the first people to create an online membership site centered around unlimited cake decorating tutorials combined with free YouTube content and blog content. Dan is also passionate about coding, SEO, UX, and data analytics.

  • Brita Britnell - Food with Feeling, Video Expert

    Brita is food blogger, videographer, and content creator. She creates weekly videos for her own food blog, Food with Feeling, as well as some top bloggers in the industry including Ambitious Kitchen, Fit Foodie Finds, Skinnytaste and others. She has years of experience creating tasty style and lifestyle videos.

  • Eden Westbrook - Sweet Tea + Thyme

    Eden Westbrook is a third generation military veteran and vet-spouse and is the photographer, classically trained recipe developer, and blogger behind the popular multicultural comfort food blog Sweet Tea + Thyme. Her multiethnic, multicultural family background is the influence behind her recipes and her love for teaching is what inspired her to create a blog that she runs full time as a successful six figure business. She has been featured in Good Housekeeping, Essence Magazine, Business Insider, Well + Good, Taste of Home, and many other media outlets. 

    Eden also teaches an in-depth mastermind called The Food Blogging Mastermind, a 3 month intensive that helps food bloggers gain clarity and focus, find their niche, gain insight on strong SEO tactics, and start a path to becoming full time bloggers.

    She lives in Northern Virginia with her husband, Anthony, and their son, Greyson. You can find her at www.sweetteaandthyme.com and on Instagram at @sweet_tea_thyme

  • Susie + Todd Bulloch - Hey Grill Hey and Patio Provisions

    Susie and Todd Bulloch are the duo behind the BBQ food blog Hey Grill Hey and BBQ product line, Patio Provisions. They’ve turned their love of BBQ into a full time family business.

  • Bjork Ostrom - Food Blogger Pro

    Bjork loves to find ways to maximize potential – of people, of technology, of life. When his wife Lindsay started a food blog called Pinch of Yum in 2010, they decided to do just that – maximize its potential. From there, they started Food Blogger Pro to share what they learned in the process to help others maximize their potential. Now as business advisor and head of the umbrella company TinyBit – which houses Pinch of Yum and Food Blogger Pro as well as WP Tasty, Clariti and Nutrifox – he leads with that same focus of helping people and companies get a tiny bit better, every day, forever. He can also be found hosting the Food Blogger Pro podcast and taste-testing in the Pinch of Yum kitchen where it becomes clear why he is not the food writer. Bjork lives in Minnesota with his wife Lindsay, daughters Solvi and Lena, and sweet pup Sage.

  • Emily Perron - Blogger Hiring Consultant

    Emily Perron helps bloggers and online entrepreneurs expand and improve their teams with talented freelancers. Her number one goal is to align the right person with the right role, so business owners and freelancers alike feel empowered to work within their individual skill-sets and strengths.

    After years of struggling to bring on quality freelancers in her own business, Emily figured there had to be a better way to find great support. Through a lot of trial and error, she learned that hiring freelancers for online businesses is a lot different than traditional corporate hiring strategies. Emily spent years refining her strategic hiring process that has allowed her to connect hundreds of knock-out freelancers with online entrepreneurs. She also teaches her hiring methods inside her self-guided digital course, The Hiring Fix.

    Emily has a Master’s Degree in Industrial and Organizational Psychology and Bachelor’s Degrees in Psychology and English. Her professional background includes working in marketing, coaching and organizational consulting. Her past work and education make Emily uniquely qualified to understand what business owners need help with, and to put systems in place to find the best person to fill that role.

    When she’s not working, you can find Emily reading, enjoying the outdoors of the Upper Midwest, playing the piano, and relaxing with a crafty project. She and her husband recently welcomed their first child, Tommy, and their family loves spending time together at home with their energetic dog.

  • Chelsea Cole - A Duck's Oven

    Chelsea Cole is the blogger behind A Duck’s Oven, founder of the Cookbook Lab, and a former marketing director turned full time food blogger from Portland, Oregon. She’s self-published two cookbooks about sous vide cooking, her go-to cooking method. You can find recipes and marketing resources for food bloggers at aducksoven.com and @aducksoven.

  • Ashley Segura - TopHatSocial

    Ashley Segura is the Managing Partner at TopHatSocial. Speaking both internationally and throughout the US, Ashley regularly teaches workshops and speaks at conferences like Pubcon, BrightonSEO, SearchLove, Digital Summits, Retail Global, and the prestigious SMS Sydney. Ashley has also co-authored the best-selling book “The Better Business Book V.2” and is a contributing writer to industry blogs such as Search Engine Journal and AuthorityLabs.

  • Evelyn Williams - Culinary Consultant

    Evelyn Williams is a Culinary Consultant who is on a mission to help women live, cook, and work on their own terms! Through her career, Evelyn has worked as a personal chef, caterer, cooking school manager, culinary instructor, executive chef, pastry chef, food blogger, and brand ambassador. She has assisted various celebrity chefs such as Oprah’s private chef Art Smith. Evelyn has also cooked for Grammy Award winner Sheryl Crow, Food Network’s Giada DeLaurentis, author & pastor Sarah Jakes Roberts.

    Evelyn is a cookbook author, host of the Eat Out at Home podcast, and creator of several web-based video series. She currently spends her time conducting online cooking classes and workshops, and consults with corporate professionals who are transitioning into culinary entrepreneurship. When Evelyn is not cooking or consulting, she spends her time teaching entrepreneurs, creatives, and influencers how to prioritize their self-care.

  • Julie Tran Deily - The Little Kitchen

    Julie Tran Deily started her blog, The Little Kitchen, in Dec. 2009. Julie was a software engineer for ten years before transitioning to full-time blogger, freelance photographer & recipe developer and consultant. She shares recipes that are accessible to the home cook and only works with brands that she loves. She has spoken at the Mediavine Conference as well as BlogHer and TBEX. She lives in Central Florida with her husband, Curtis, and her two dogs, Angel and Eddie, and a cat named Clone.

  • Karalynne Call - Just Ingredients

    Karalynne Call is the Owner of Just Ingredients, a Certified Nutritionist, and mom of 6. She began her health journey 15 years ago as she battled severe depression. She shares the how-to’s and why’s behind choosing better, whole, non-toxic ingredients in your diet and daily product use. Over half a million people follow her Instagram account @just.ingredients to find helpful and healthy advice on how to make small changes in their lives to make a long-term benefit in their own health. She organically grew her following extremely quickly with her authentic and research-based content.
    Karalynne launched her own successful product line in 2019 and is growing rapidly. Products range from personal care (deodorant, face serum, dry shampoo) to protein powder, pre-workout, herbs, and lots more launching in 2022.
  • Laurie Buckle - CookIt Media

    Laurie is a social-first food and lifestyle brand marketer, content strategist and leading voice in influencer marketing.

    Over the past two decades, Laurie has worked with publications and digital brands such as Bon Appétit, Better Homes & Gardens and the Kitchn to create successful and impactful brands.

    In 2013 Laurie founded CookIt Media, an influencer and content marketing agency in the food and lifestyle space. CookIt Media works with brands and influencers to create impactful partnerships that benefit both, and result in rich and inspiring content. Influencers look to Laurie and CookIt Media for support and guidance in the growth of their businesses; brands see CookIt as an extension of their in-house marketing teams, helping to simplify the complexity of running a successful influencer marketing campaign and striving to ensure their success.

    In other words, Laurie works with brands and influencers to help them think big about the potential inherent in a well-aligned partnership, and then works to make that vision a reality.

    Brands Laurie has worked with include: Kraft, Vital Proteins, Target, Sprouts, Nestle, Purely Elizabeth, California Avocados, McCormick, Banza, Dole, Roth Cheese

    Influencers Laurie has worked with include: What’s Gaby Cooking, Camille Styles, Fed + Fit, Feel Good Foodie, Culinary Hill, Kelsey Nixon, and Sugar and Charm.

  • Tara Bench

    Tara “Teaspoon” Bench
    Founder & Editor of Tara Teaspoon
    Tara has spent more than twenty years in food publishing creating recipes, articles, and food styling for various publications, television and advertising. Prior to starting her brand and blog, TaraTeaspoon.com, she was a food editor at Martha Stewart Living magazine and Food Director at Ladies’ Home Journal. Her debut cookbook, Live Life Deliciously: Recipes for Busy Weeknights and Leisurely Weekends, was published Fall 2020.

  • Jenny Van Dorf

    Jenny Van Dorf is the Director of Marketing and Communications at BRIANNAS Fine Salad Dressing, a gourmet line of salad dressing distributed all over the world. Jenny joined the company in 2020 to manage the company’s promotions and advertising efforts to drive sales and build brand awareness. In her short time there, she managed a complete packaging redesign which won an American Graphic Design Award, launched a new line of Avocado Oil based dressings, and has focused on producing beautiful and engaging content highlighting the delicious flavors. Previously, Jenny was responsible for public relations and brand marketing for one of the largest ice cream companies in North America, Blue Bell Creameries, during a period of rapid growth and expansion, followed by a widely reported consumer crisis and eventual return to success. Jenny graduated from Hardin-Simmons University with a B.A. in Advertising and Public Relations.

More speakers to be announced soon!

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