In Episode 11, Abbey and Chandice talked all things Q4 and holiday content creation! The Tastemaker duo discussed strategies to maximize audience engagement and revenue during the holiday season, such as auditing past content, identifying what worked well, and repurposing it for the current season.
The discussion also highlighted the importance of metrics and indicators in data analysis for food bloggers and content creators. They also emphasized the importance of understanding audience preferences and expectations for content creation around the holidays.
The conversation also explored strategies for effectively partnering with brands during the holiday season, strategies for diversifying content across platforms, and the importance of prioritizing family time during the holiday season.
