Fifteen years in internet-time is basically forever—and Sally McKenney has built one of the most recognizable and trusted food brands through all of it.
In today’s episode, Abbey sits down with the founder of Sally’s Baking to talk about what’s actually behind that staying power: rigorous recipe testing, learning to delegate, and saying no thanks to opportunities that might interfere with her audience’s trust. Sally also shares why nurturing the people who already love what you do matters more than pursuing every platform, trend, or follower.
PLUS, we’re getting a preview of what’s to come when Sally takes the stage as the opening keynote speaker at Tastemaker Conference 2027. A huge honor that we are SO excited to bring to life in San Antonio!
Show Notes:
- Find Sally online on her website or on Instagram!
- Join us for Tastemaker 2027 in San Antonio! Sally is our opening keynote speaker and we cannot WAIT to chat more about trust, scale, and nurturing your audience IRL 🫶
