Tastemaker Conference

The Premier Food Blogger Conference and Community for content creators

Join us at the

SEO Summit
five people sitting in chairs looking at a man speaking in a microphone in front of an audience

  • October 4-5, 2023 in Brooklyn, NY

    Why this summit? SEO is the thing we are all told we need to focus on. But it can be a daunting target that feels ever-changing and constantly moving. (And then you throw in the conversation about generative AI, which can feel overwhelming!) However, it doesn’t have to be, and we are here to help you work through all your pain points and questions about how to master SEO for your food blog, so you can drive quality traffic to your website, with the goal of earning you more revenue and business. You’ve got this—and we’ve got you!

    Who is it for? Intermediate to advanced recipe publishers who are ready to take their SEO skills to the next level, and see an actionable ROI from SEO education pertaining to food blogs and websites.

    When and where is it? October 4-5, 2023, 501 Union, Brooklyn, NY

  • What to expect…

    • Over the course of two days, there are 8 modules that focus on actionable topics of SEO + tech relevant to food content and recipes, which build upon each other as each module progresses.
    • 15-minute 1:1s with trusted experts, based on the topic that you choose where you need most support
    • Once the conference concludes, we will be taking an excursion together Friday morning October 6th to The Metropolitan Museum of Art. The Met presents over 5,000 years of art from around the world for everyone to experience and enjoy and we are excited to explore it together!

  • The value of your investment

    Your ticket to this 2-day SEO Summit for intermediate to experienced food bloggers includes:

    • Expertly curated content led by highly-sought after SEO professionals (we are excited to hear from many women who are tastemakers and movers in the SEO space)
    • 15-minute 1:1 with one of the SEO for Publishers educators (TopHatRank team, NerdPress team, Casey Markee)
    • Breakfast and lunch both days
    • Swag
    • Networking with like-minded foodie creatives
    • Complementary ticket to Virtual Tastemaker Conference 2023 ($69 value)
    • Excursion to the Met

    FAQS

Learn more about the event!

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Schedule

Check out the schedule

Wednesday, October 4, 2023

10 – 10:45 AM ET

Attendee Check-in + Breakfast

10:45 AM ET

Welcome Kick Off

11 – 11:50 AM ET

Module 1: The State of SEO for Food Bloggers in 2023

This short module focuses on laying the foundation for the rest of the SEO for Food Bloggers summit, addressing the current state of SEO in 2023. Attendees will walk away with a foundational understanding of the different types search engine algorithms updates, known ranking factors, Google’s Quality Rater Guidelines, and Google’s published guidelines.

11 – 11:45 AM ET

15-Minute 1:1 Sessions

  • Bring your laptop or whatever you need to show the experts and be ready with your questions.
  • You must reserve your spot in advance via Calendly (we will email attendees the sign up a few weeks before for sign ups).
  • There are three 15-minute slots with three expert mentors in each networking session. There is space for one session per attendee for the whole event, so please be mindful of this so everyone gets a turn!
  • One topic per session
    • Casey Markee – Single topic discussion – you pick the topic
    • NerdPress team – technical topics (hosting, speed, etc)
    • TopHatRank – SEO topics

11:50 AM – 12:00 PM ET

Break

12:00 – 12:50 PM ET

Module 2: On-Page Optimization for Food Bloggers

Going beyond best practices; this module will teach you all of the tips and tricks on how to optimize titles, headings, images, and videos. Learn how to laser focus your content to target high demand keywords while still providing value to your readers.

12:00 – 12:45 PM ET

15-Minute 1:1 Sessions

  • Bring your laptop or whatever you need to show the experts and be ready with your questions.
  • You must reserve your spot in advance via Calendly (we will email attendees the sign up a few weeks before for sign ups).
  • There are three 15-minute slots with three expert mentors in each networking session. There is space for one session per attendee for the whole event, so please be mindful of this so everyone gets a turn!
  • One topic per session
    • Casey Markee – Single topic discussion – you pick the topic
    • NerdPress team – technical topics (hosting, speed, etc)
    • TopHatRank – SEO topics

12:50 – 2:00 PM ET

Lunch Break

2:00 – 2:50 PM ET

Module 3: Link Building For Bloggers

Discover the power of off-page optimization. Learn how to execute various link building techniques, including guest blogging, broken link building, resource link building, podcast interviews, event sponsorships, and HARO (Help a Reporter Out). Gain insights into conducting effective outreach and building strong relationships with other websites and bloggers.

2:00 – 2:45 PM ET

15-Minute 1:1 Sessions

  • Bring your laptop or whatever you need to show the experts and be ready with your questions.
  • You must reserve your spot in advance via Calendly (we will email attendees the sign up a few weeks before for sign ups).
  • There are three 15-minute slots with three expert mentors in each networking session. There is space for one session per attendee for the whole event, so please be mindful of this so everyone gets a turn!
  • One topic per session
    • Casey Markee – Single topic discussion – you pick the topic
    • NerdPress team – technical topics (hosting, speed, etc)
    • TopHatRank – SEO topics

2:50 – 3:00 PM ET

Break

3:00 – 3:50 PM ET

Module 4: Google’s Manual Rater’s Guidelines

Gain invaluable insights into Google’s Manual Rater’s Guidelines in Module 4. Understand the direct impact of these guidelines on search engine rankings. Explore the criteria for page quality, content quality, and user satisfaction.  Uncover the significance of E-E-A-T (Experience, Experience, Authoritativeness, Trustworthiness) and its influence on search engine rankings.

3:00 – 3:50 PM ET

15-Minute 1:1 Sessions

  • Bring your laptop or whatever you need to show the experts and be ready with your questions.
  • You must reserve your spot in advance via Calendly (we will email attendees the sign up a few weeks before for sign ups).
  • There are three 15-minute slots with three expert mentors in each networking session. There is space for one session per attendee for the whole event, so please be mindful of this so everyone gets a turn!
  • One topic per session
    • Casey Markee – Single topic discussion – you pick the topic
    • NerdPress team – technical topics (hosting, speed, etc)
    • TopHatRank – SEO topics

3:50 – 4:00 PM ET

Closing Remarks

Thursday, October 5, 2023

9:00 – 9:50 AM ET

Breakfast + Networking

9:50 – 10:00 AM ET

Welcome Back

  • Speaker: Abbey Rodriguez (she/him)

  • Speaker: Chandice Probst (she/her)

10:00 – 10:50 AM ET

Module 5: Keyword Intent and Topic Ideation for Food Bloggers

Master keyword intent, topic ideation, competitive analysis, and topic clusters in Module 5. Learn to identify high-volume, low-competition keywords using tools like Key Search and SEMrush. Develop a strategic topic ideation plan to generate captivating content ideas. Uncover new opportunities through competitive analysis and fill content gaps. Leverage topic clusters to boost your website’s authority and search engine rankings.

10:00 – 10:45 AM ET

15-Minute 1:1 Sessions

  • Bring your laptop or whatever you need to show the experts and be ready with your questions.
  • You must reserve your spot in advance via Calendly (we will email attendees the sign up a few weeks before for sign ups).
  • There are three 15-minute slots with three expert mentors in each networking session. There is space for one session per attendee for the whole event, so please be mindful of this so everyone gets a turn!
  • One topic per session
    • Casey Markee – Single topic discussion – you pick the topic
    • NerdPress team – technical topics (hosting, speed, etc)
    • TopHatRank – SEO topics

10:50 – 11:00 AM ET

Break

11:00 – 11:50 AM ET

Module 6: Technical SEO for Food Bloggers

Loose your fear of technical SEO. This module focuses on teaching you how to improve your website’s search engine discoverability, crawlability and indexability.  Master site architecture and URL structure best practices. Harness the power of schema for improved search engine visibility. Walk away with the expertise to elevate your website’s performance and drive organic traffic.

11:00 – 11:45 AM ET

15-Minute 1:1 Sessions

  • Bring your laptop or whatever you need to show the experts and be ready with your questions.
  • You must reserve your spot in advance via Calendly (we will email attendees the sign up a few weeks before for sign ups).
  • There are three 15-minute slots with three expert mentors in each networking session. There is space for one session per attendee for the whole event, so please be mindful of this so everyone gets a turn!
  • One topic per session
    • Casey Markee – Single topic discussion – you pick the topic
    • NerdPress team – technical topics (hosting, speed, etc)
    • TopHatRank – SEO topics

11:50 AM – 1:00 PM ET

Lunch Break

1:00 – 1:50 PM ET

Module 7: Measuring SEO Success for Food Bloggers

Unlock the power of measuring SEO success in Module 7. Explore essential tools like Google Analytics, Google Search Console, and SEMrush for comprehensive data analysis. Learn to track and measure keyword rankings, traffic, and engagement metrics. Dive into data analysis techniques to make informed decisions and improve SEO performance. Set actionable goals and create a roadmap for continuous improvement. 

1:00 – 1:45 PM ET

15-Minute 1:1 Sessions

  • Bring your laptop or whatever you need to show the experts and be ready with your questions.
  • You must reserve your spot in advance via Calendly (we will email attendees the sign up a few weeks before for sign ups).
  • There are three 15-minute slots with three expert mentors in each networking session. There is space for one session per attendee for the whole event, so please be mindful of this so everyone gets a turn!
  • One topic per session
    • Casey Markee – Single topic discussion – you pick the topic
    • NerdPress team – technical topics (hosting, speed, etc)
    • TopHatRank – SEO topics

1:50 – 2:00 PM ET

Break

2:00 – 2:50 PM ET

Module 8: Advanced SEO Techniques for Food Bloggers

Level up your SEO expertise. Learn to implement E-E-A-T signaling, optimize content for user intent, and enhance information architecture. Harness entity-driven internal linking and adapt to evolving search engine algorithms. Develop a long-term SEO plan and incorporate AI into your workflow. Walk away with advanced SEO skills and strategies to propel your food blog’s success.

2:00 – 2:45 PM ET

15-Minute 1:1 Sessions

  • Bring your laptop or whatever you need to show the experts and be ready with your questions.
  • You must reserve your spot in advance via Calendly (we will email attendees the sign up a few weeks before for sign ups).
  • There are three 15-minute slots with three expert mentors in each networking session. There is space for one session per attendee for the whole event, so please be mindful of this so everyone gets a turn!
  • One topic per session
    • Casey Markee – Single topic discussion – you pick the topic
    • NerdPress team – technical topics (hosting, speed, etc)
    • TopHatRank – SEO topics

2:50 – 3:00 PM ET

Break

3:00 – 3:50 PM ET

Live – SEO for Bloggers

3:50 – 4:00 PM ET

Closing Remarks

Friday, October 6

Excursion to the Met

We will be taking an excursion together Friday morning October 6th to The Metropolitan Museum of Art. The Met presents over 5,000 years of art from around the world for everyone to experience and enjoy and we are excited to explore it together!

Meet the Speakers

  • white man in glasses with beard

    Andrew Wilder (he/him)

    Andrew is the founder and CEO of NerdPress, a collaborative team that provides WordPress support, optimization, and maintenance for hundreds of food blogs. He has been building, breaking, fixing, and maintaining websites since 1998, and started his first food blog in 2008. Andrew has spoken on various technical topics (in plain English!) at many conferences and is a regular contributor to the monthly “SEO for Bloggers” webinars. He lives in Santa Monica, CA with his husband Matty, and their dog, Harry.

    Website: https://www.nerdpress.net/

  • Aleyda Solis

    Aleyda is an award winning International SEO Consultant -service that she provides with her company Orainti-, a blogger (Search Engine Land, Search Engine Journal and Moz), author of the SEO book in Spanish “SEO. Las Claves Esenciales” and an experienced speaker with more than 100 conferences in 20 countries in English and Spanish.

    Awarded as the European Search Personality of the Year in 2018 at the European Search Awards, included as one of the 10 Most Influential SEO Experts of 2022 by List Wire from USA Today, With 15 years of experience doing Search Engine Optimization for European, American and Latin-American companies, both from the agency as well as in the in-house side she provides SEO consulting through her company Orainti, helping from startups to multinational companies -as Turo, Sniffspot, Trade Republic, among others- to grow their organic search visibility & achieve their SEO goals.

    Website: https://www.aleydasolis.com/en/

  • Ann Smarty

    I am Ann Smarty, an excited and professional (yes, both) blogger, Brand and Community manager at Internet Marketing Ninjas, co-founder of ViralContentBuzz.com, founder of MyBlogU and TwChat. Ann Smarty: Featured inI am a regular contributor to a number of high-profile marketing and business media outlets including Small Biz Trends, Business.com, Chamber Of Commerce, etc. I was also community manager at SEOchat and Threadwatch. Throughout my online marketing career, I was also Editor in Chief for one of the largest marketing blogs in the world, contributor to Mashable, Lifehack, columnist at Epoch Times, Search Engine People, MakeUseOf, Social Media Examiner and MarketingProfs. I am also contributor to Search Marketing Standard magazine (print) and one of the contributors to Search Engine Rankings Factors by Moz. I am a regular Speaker at Pubcon Conference.

    Website: https://www.seosmarty.com/

  • Arsen Rabinovich (he/him)

    Arsen is a Digital Marketer, an SEO, an International Speaker, a two-time Interactive Marketing Award and Search Engine Land Award Winner.

    He is also the founder of TopHatRank, a 12-year-old digital marketing agency that specializes in SEO.

    Recognized as a thought leader and an educator in the SEO space, his years of work with online publishers have uniquely positioned him and hist team to guide and coach bloggers of all sizes.

    Website: https://tophatrank.com/

  • man in suit smiling at the camera

    Casey Markee (he/him)

    Media Wyse is a San Diego-based SEO consultancy run by digital marketing professional Casey Markee.

    A noted speaker with credits including Pubcon, ONWARD by Yext, Everything Food Conference, Food Bloggers Canada , State of Search, SMX Advanced, MN Search Summit and others, Casey has over 20+ years direct SEO, link building, site auditing, and penalty recovery experience.

    Casey has consulted for hundreds of companies across five continents, trained SEO teams both in-house and agency, done multiple webinars for SEM Rush, and is regularly referenced as a Top SEO consultant in the Food, DIY and Lifestyle niches.

    Website: https://www.mediawyse.com/

  • Cindy Krum (she/her)

    Cindy Krum is the Founder & CEO of MobileMoxie (previously Rank-Mobile). She has been bringing fresh and creative ideas about SEO & ASO to consulting clients and digital marketing stages around the world since 2005. She regularly speaks at national and international trade events, and launched MobileMoxie in 2008 to address mobile-specific marketing needs within the traditional digital marketing specialty.

    Cindy’s leadership helped MobileMoxie launch the first mobile-focused SEO toolset, to help SEO’s see what actual mobile search results & pages look like from anywhere and preview and analyze mobile landing pages from the perspective of a user and a bot; Now, free versions of both the Page-oscope and the SERPerator are also available to all digital marketers as two easy to use Chrome Extensions. In 2022, Cindy was named one of the top 10 most influential SEO’s by The USA Today. She is an active member of the digital marketing & growth communities and has been quoted by many respected publications including PC World, Internet Retailer, TechWorld, Direct Magazine and Search Marketing Standard. Cindy is also the author of Mobile Marketing: Finding Your Customers No Matter Where They Are, published by Que Publishing and now also available in German, Italian, Korean and Chinese.

    Website: https://mobilemoxie.com

  • Daniel Eno (he/him)

    Daniel is an SEO Lead at TopHatRank with over 7 years of experience optimizing a wide array of websites, striving to get them into the top Google positions. Daniel specializes in optimizing website content, conducting thorough keyword research, devising data-driven campaigns, and more.

  • woman with long dark hair and purple top

    Kayle Larkin (she/her)

    Kayle Larkin is a search marketing strategist with 15 years of experience making analytics easy to understand and actionable. Through her YouTube Channel “Analytics In Minutes” and contributions to Search Engine Journal and Ahrefs, Kayle helps marketers and business owners demystify analytics.

    Website: https://kaylelarkin.com/

  • Lily Ray (she/her)

    Lily Ray is an SEO professional, DJ, drummer, and fitness lover based in Brooklyn, NYC. Lily currently serves as the Senior Director of SEO and Head of Organic Research at Amsive Digital, formerly Path Interactive. Amsive Digital is an NYC-born digital marketing agency with a national presence, providing data-driven SEO, digital media, paid and managed social, analytics, creative, influencer marketing and web design and development services that help brands grow.Lily oversees a 30+ person SEO team (alongside several other talented Directors, Strategists & managers) and supports dozens of clients across different categories, ranging from small and medium businesses to Fortune 50 enterprise brands. Lily moonlights as a DJ and drummer, and has been a musician and rhythm-lover throughout her entire life.

  • Louisa Frahm (she/her)

    A proud California girl, Louisa Frahm was born and raised in San Diego. She received her undergraduate degree in journalism from the University of Colorado at Boulder in 2012. Throughout the past decade, she’s built a career in the news SEO world, conducting search strategy for E! Online, Yahoo!, TMZ, People Magazine, Entertainment Weekly, the Los Angeles Times, and Google. Currently, she is SEO Director at ESPN. To bolster her skill set, she acquired a master’s degree in communication management from the University of Southern California in 2021. When Louisa isn’t busy with work, she loves enjoying any and all things pop culture with her family and friends. Ask her about Prince, Freddie Mercury, and David Bowie.

    Website: https://www.linkedin.com/in/louisa-frahm-67710922/

  • woman with short brown hair wearing a white sweater and smiling

    Melissa Rice (she/her)

    Melissa comes from sunny Los Angeles, CA. She is TopHatRank’s Client Success Manager; those who have chatted with her know how awesome she is. As she dives into the digital space, Melissa likes to discover new online marketing techniques and practices, UX design, and more. When she’s not working, you can find Melissa exploring the world with her young son or at home documenting her DIY projects.

    Website: https://tophatrank.com/

Buy Your Ticket

Refund Policy: All tickets to any event, including the conference, workshops, and digital products, are NON-REFUNDABLE. Tickets may be transferred to another person up to 30 days before the event. All transfers must be made by the original ticket holder. Tastemaker Conference is not responsible for organizing the ticket transfer.

COVID Policy: Tastemaker Conference is following state and local guidelines and regulations. These are subject to change. Please refer to our page: COVID-19 Policies for all the details and requirements: tastemakerconference.com/covid-policies/.

Testimonials

What they’re saying

  • “Each and every conference/workshop through tastemaker has been an experience of immense learning and fellowship. I always walk away feeling more in control of my growing business through the knowledge I gain and the contacts I make at these conferences and workshops. It’s wonderful to be amongst people who understand exactly what I do and the struggles I’m going through to achieve my goals. It’s a great space to turn to when you need help or support with any aspect of your business.”

    woman with dark hair wearing a black tank top fixing a plate and smiling to the camera

    – Nosheen Babar,
    Untold Recipes By Nosheen

  • “The Tastemaker Conference covers many aspects of food blogging. The format allows any blogger, regardless of their level of expertise, to find educational topics that are relevant to their niche and experience. The relaxed atmosphere and culture of inclusion make for a fun week and facilitated connections with my peers. “

    woman with ginger hair wearing a green long sleeve and smiling to the camera

    – Jenny Wooster,
    Peel with Zeal

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