The digital landscape is changing fast — and content creators need smart, adaptable strategies to build sustainable businesses. This session will explore the latest trends in audience growth, revenue diversification, and long-term content planning.

We’ll cover:

• Evolving monetization models and what creators should focus on now

• How to future-proof your brand in the face of AI, algorithm changes, and shifting traffic sources

• Actionable tips to grow your income while staying true to your content and community

Whether you’re growing your site traffic, exploring new platforms, or navigating industry changes, this session will help you think bigger and plan smarter.

Substack isn’t just a newsletter—it’s a powerful platform for building deeper, more meaningful relationships with your audience. This class is designed for food bloggers and food content creators who are curious about starting a Substack or who have launched one but aren’t sure what to do next. Whether you’re hoping to nurture a loyal following, grow your list with intention, or explore monetization in a sustainable way, this session will guide you step-by-step.

You’ll learn how to clarify your “why,” define the tone and purpose of your publication, and build authentic engagement strategies that put community first. We’ll explore real-life examples from creators who have turned their Substack into a core part of their brand—and give you practical tips for content planning, email growth, and encouraging two-way dialogue with your readers.

If you’re ready to stop publishing into the void and start cultivating a space where your audience feels seen, valued, and excited to connect with you, this class is for you.

Content doesn’t scale without structure, and most food creators are stuck in a cycle of posting everywhere without a clear system. This session introduces Create Once, Share Everywhere™ (COSE), a framework that helps food bloggers turn each recipe into a platform-ready asset that supports discoverability, monetization, and long-term growth. You’ll learn how to organize your content for reuse, pitch to platforms and partners more effectively, and reduce the overwhelm of managing your blog, social, and newsletter. This isn’t about more tools or trends, it’s about building a content strategy that actually works. Whether you’re just starting to streamline or ready to license and expand, COSE will help you get more from the recipes you already have. Come ready to rethink how you publish and walk away with clear steps to make your content work harder (so you don’t have to).

The digital landscape is shifting — from AI search to algorithm changes — and that means creators need a broader strategy to monetize their work sustainably. While ad revenue remains a valuable part of the income mix, now is the time to reinvest in and refine your brand partnership game.

This session will help you:

• Understand what brands are looking for in today’s creator economy

• Learn how to pitch and price strategically in a changing landscape

• Explore ways to deepen and extend brand relationships for recurring revenue

Whether you’re supplementing your ad income or rebuilding your revenue streams, this session will give you the tools to work smarter with brands — and thrive no matter what comes next.

Have you ever been asked, “Can I substitute this ingredient?” and felt unsure how to answer? In The Science of Substitutes, Certified Culinary Scientist Jessica Gavin breaks down one of the most common and challenging questions food creators face. Ingredients like flour, salt, butter, and oils each play a specific role in a recipe, and swapping them can dramatically change the final result. This session dives into how these ingredients function and what really happens when you replace them—whether you’re developing sweet or savory dishes. You’ll gain a clearer understanding of how substitutions affect texture, flavor, and structure, and how to design recipes that are more flexible and reliable. Walk away with science-backed insights that will make you a more confident recipe developer and a more trusted resource for your audience.

In the age of AI, your biggest advantage is you. Your voice, your experience, your ability to teach with heart.

This hands-on session will show you how to turn any recipe into a stack of approachable, empowering content. We’ll explore how to:

• Break down a dish into teachable skills

• Make your instructions feel human and helpful, not intimidating

• Use your unique voice — the “You Factor” — to connect with real readers

You’ll leave with a repeatable framework for creating content that’s practical, personal, and impossible to replicate.

Because a great recipe is nice. But a confident, connected reader? That’s everything.

It’s not just about going viral — it’s about creating content that resonates, performs, and actually helps your audience. This session explores how to develop recipes that are both algorithm-friendly and real-life approved, with a focus on seasonal, family-focused content that drives engagement and delivers value.

You’ll learn how to:

• Break down why certain recipes perform well (and how to repeat that success)

• Combine craveability, practicality, and platform trends in a single post

• Repurpose one recipe into multiple, high-impact assets across blog, social, and email

• Use strategic timing, ideal video angles, and hooks that speak directly to your audience’s needs

Whether you’re looking to sharpen your content strategy or breathe new life into existing recipes, this session will help you find that sweet spot where virality meets value.