Kick off the excitement of the conference with a chocolate sculpting class experience the evening before it all begins. This hands-on event brings attendees together for an unforgettable night of creativity, collaboration, and delicious sweets—setting the perfect tone for the days ahead.

*Additional cost to participate

Tastemaker Conference feels strongly that community over competition is the key to success. Creators of all levels can benefit from interacting in a small-group setting with one another. The goal of these roundtables is to provide a more personal setting in which creators of all different backgrounds, niches, and experience levels can discuss industry topics with one another. And who knows–you might just meet your new creator bestie!

How do I participate in Networking Roundtables?

While participation is optional, ALL conference attendees will be randomly assigned to a roundtable group. Each group will have approximately 15-20 members and be equally distributed with bloggers of all experience levels and backgrounds. Roundtable groups will meet on both Day 1 & Day 2 from 7:30 – 8:00 in the main stage area, with designated tables for chatting over coffee! 

A discussion facilitator will be assigned to each group (by Tastemaker Conference, ahead of time). Facilitators will spearhead virtual introductions one week prior to the conference, so everyone will have a few friendly faces to look out for at TC26!

This advanced workshop is designed for food bloggers who already have a YouTube channel but
want to grow faster, convert more viewers into loyal subscribers, and increase their video-driven
income. We’ll go deep into advanced strategies like content batching, performance analytics,
strategic SEO, retention-boosting edits, and community-building tactics that work specifically in
the food niche. You’ll walk away with a blueprint to streamline your content process and scale
your channel with confidence.

Lecture (Hour 1): Strategy + Systems for Scalable YouTube Growth

Learning Objectives
1. Understand the key growth levers for turning a stagnant channel into a thriving one
(content strategy, audience targeting, watch time optimization).
2. Develop a sustainable video workflow that integrates with the demands of blogging.
3. Learn how to repurpose blog content for YouTube to work smarter, not harder.
4. Identify the signals YouTube uses to promote content and how to create videos that align
with those signals.
5. Analyze performance data beyond views and subscribers to make informed decisions.
6. Explore monetization strategies tailored to food bloggers (brand deals, affiliate marketing,
product funnels, AdSense).

Lecture Topics
What actually matters on YouTube in 2026 (algorithm shifts, viewer behavior trends)
My 3-part framework: Hook – Hold – Help
Turning a recipe blog into a video content machine
Planning videos for both YouTube search & suggested feed
Productivity: Batching, scheduling, and avoiding burnout
Monetization pathways beyond ads (and how to make each video support your business)

———

Lab (Hour 2): Systems, Setup, and Content Walkthrough

Walking through Andrew’s setup — Learn how Andrew scripts, plans, shoots, and edits a high-performing video (could include a screen share of editing software, showing title/thumbnail strategy, analytics, etc.)

Lab Objectives
1. Practice using a repeatable planning framework to map blog content to YouTube format.
2. Learn how to write a compelling title and thumbnail concept before hitting record.
3. Understand how you structure and film your videos for audience retention and brand
consistency.
4. Leave with a customized checklist or content workflow to apply immediately.

Right now, overwhelm and burnout might feel closer than your biggest goals—but it doesn’t have to stay that way. In More Growth, Less Grind, Bree Pair will help you flip the script and reignite your excitement for your business. You’ll discover how to set boundaries that protect your energy, build a structure that supports your creativity, and create a plan that makes the goals you’ve been dreaming about feel within reach. Walk away with the clarity and confidence to grow your business in a way that fuels both your income and your joy—without burning out along the way.

Making money as a creator is just the beginning—what you do with it determines your future. In this session, we’ll move beyond the basics of earning and saving to explore how to build lasting wealth like a CEO. You’ll learn how to strategically grow and protect your income through smart investments, real estate opportunities, retirement planning, and equity diversification. With an approachable, inspiring teaching style and the expertise of a seasoned financial advisor, this class will equip you with the tools and confidence to make powerful money moves that transform short-term success into long-term financial freedom.

AI Mode is redefining the way we find and interact with information, and it’s poised to replace traditional search as we know it. In this session, we’ll explore the latest changes shaping the search landscape, including Search Live, AI in Chrome, and Deep Search within AI Mode. We’ll dive into the coming era of Agentic Search—where websites and graphical interfaces give way to AI-driven assistance—and consider what it means for creators, businesses, and everyday life. Finally, we’ll look ahead to a future where AI is seamlessly integrated into our world through devices like smart glasses and even brain-computer interfaces. Join us for an inspiring glimpse into the next frontier of search and how to thrive in it.

Behind every successful blog is a strong foundation. In this session, Andrew Wilder of NerdPress will pull back the curtain on the unseen—but essential—elements that keep a site healthy and growing. Expect real-world advice you can put into practice right away to support your blog’s long-term success.

This conversation will go beyond the surface of “showing up” and instead focus on the stories, experiences, and insights that shape our collective work as creators. Our goal is to explore how we can lift one another up, foster belonging, and build a stronger, more inclusive creative space.

Grab lunch and network with Tastemaker Conference exhibitors!
To help facilitate flow and reduce lines lunch will be divided into two groups.

• Group 1 (Last names A-K)
  • Lunch: 11:55 am – 12:35 pm
  • Exhibitor Networking: 12:35 – 1:15 pm

• Group 2 (Last names L-Z)
  • Exhibitor Networking: 11:55 am – 12:35 pm
  • Lunch: 12:35 – 1:15 pm

Search is changing—and so is the way we need to organize our content. In this session, Carolyn Shelby will explore a smarter approach to structuring your site that helps readers (and search engines) better understand what you’re all about. You’ll discover how shifting your strategy can boost visibility, improve authority, and set your content up for long-term success.

Affiliate marketing can be one of the most lucrative income streams for food bloggers… IF you know how to approach it strategically. In this session, I’ll share the exact steps I used to earn nearly $70,000 in affiliate sales, along with the wins and mistakes that shaped my process. You’ll learn how to build trust with your audience through authentic sharing, choose the right products to promote (from high-volume inexpensive items to high-ticket sales), and leverage multiple platforms to maximize reach. I’ll also walk you through making data-driven decisions using analytics, building relationships with brands, and creating simple systems that make affiliate sales easier and more profitable. Finally, we’ll cover advanced strategies, tools, and FTC compliance so you can scale your affiliate income ethically and sustainably.

Your email list is more than a communication tool—it’s one of the most powerful revenue drivers in your business. In this advanced session, Haley Janicek from Kit will walk you through the exact steps to turn subscribers into consistent income. You’ll learn how to leverage segmentation, build high-converting launch sequences, and implement proven revenue-generating strategies that go beyond the basics. Whether you’re looking to maximize a new product launch or create ongoing streams of income, this class will give you the roadmap to monetize your list like a pro.

Your blog is your foundation—but Substack can be the engine that accelerates your growth. This is more than a workshop. This is your new content ecosystem, laid out with clarity and intention. You’ll leave with a profitable visibility strategy and step-by-step checklist to build your Rising Substack in a way that feels aligned, spacious, and sustainable.

Video is one of the most powerful tools food creators have in 2026. But with constant changes in platforms, trends, and expectations, it’s easy to feel unsure about what’s actually working.

In this session, you’ll learn exactly what is working with video right now so you can walk away with creative inspiration, a clear system to streamline your process, and future-focused strategies to make video a tool for connection and growth. Discover how to embrace vulnerability, create videos that rise above the noise, and get results that align with your goals.

Network with all of the amazing Tastemaker Conference sponsors or head to the Tech Hall to get 1:1 help with your favorite tech brands!

Unwind after Day 1! Join us from 4:30–5:30 pm for a relaxed happy hour hosted by the JW Marriott Los Angeles L.A. LIVE, complete with cocktails, mocktails, and snacks. It’s the perfect chance to mix, mingle, and connect with fellow attendees after a full day of education.

Tastemaker Conference feels strongly that community over competition is the key to success. Creators of all levels can benefit from interacting in a small-group setting with one another. The goal of these roundtables is to provide a more personal setting in which creators of all different backgrounds, niches, and experience levels can discuss industry topics with one another. And who knows–you might just meet your new creator bestie!

How do I participate in Networking Roundtables?

While participation is optional, ALL conference attendees will be randomly assigned to a roundtable group. Each group will have approximately 15-20 members and be equally distributed with bloggers of all experience levels and backgrounds. Roundtable groups will meet on both Day 1 & Day 2 from 7:30 – 8:00 in the main stage area, with designated tables for chatting over coffee! 

A discussion facilitator will be assigned to each group (by Tastemaker Conference, ahead of time). Facilitators will spearhead virtual introductions one week prior to the conference, so everyone will have a few friendly faces to look out for at TC25!

Take a quick pause to refresh and reset with actor and creator Kalen Allen. In this uplifting session, Kalen will share insights and inspiration to help food creators approach their work with renewed energy and perspective.

You’ve mastered pageviews — now it’s time to unlock the deeper story your data can tell. In this session, we’ll move beyond the basics of Google Analytics 4 to explore features and reports that reveal how visitors truly engage with your content. You’ll learn how to spot opportunities for growth, identify what’s really driving results, and make smarter decisions backed by data — not guesswork. You’ll learn how to level up your analytics by using advanced tools and techniques that go beyond the out-of-the-box GA4 setup to uncover insights that drive growth and site improvements. Whether you’re a solo blogger or leading a team, you’ll walk away with a clearer understanding of how analytics can fuel strategy and spark site enhancements.

Right now, overwhelm and burnout might feel closer than your biggest goals—but it doesn’t have to stay that way. In More Growth, Less Grind, Bree Pair will help you flip the script and reignite your excitement for your business. You’ll discover how to set boundaries that protect your energy, build a structure that supports your creativity, and create a plan that makes the goals you’ve been dreaming about feel within reach. Walk away with the clarity and confidence to grow your business in a way that fuels both your income and your joy—without burning out along the way.

Making money as a creator is just the beginning—what you do with it determines your future. In this session, we’ll move beyond the basics of earning and saving to explore how to build lasting wealth like a CEO. You’ll learn how to strategically grow and protect your income through smart investments, real estate opportunities, retirement planning, and equity diversification. With an approachable, inspiring teaching style and the expertise of a seasoned financial advisor, this class will equip you with the tools and confidence to make powerful money moves that transform short-term success into long-term financial freedom.

AI Mode is redefining the way we find and interact with information, and it’s poised to replace traditional search as we know it. In this session, we’ll explore the latest changes shaping the search landscape, including Search Live, AI in Chrome, and Deep Search within AI Mode. We’ll dive into the coming era of Agentic Search—where websites and graphical interfaces give way to AI-driven assistance—and consider what it means for creators, businesses, and everyday life. Finally, we’ll look ahead to a future where AI is seamlessly integrated into our world through devices like smart glasses and even brain-computer interfaces. Join us for an inspiring glimpse into the next frontier of search and how to thrive in it.

Behind every successful blog is a strong foundation. In this session, Andrew Wilder of NerdPress will pull back the curtain on the unseen—but essential—elements that keep a site healthy and growing. Expect real-world advice you can put into practice right away to support your blog’s long-term success.

AI is changing everything—but that doesn’t mean the future has to be frightening. In this candid fireside chat, Carolyn Shelby and Marie Haynes will explore what’s ahead for creators and websites, offering perspective, clarity, and hope in a time of uncertainty. Walk away feeling informed, inspired, and confident that the future is bright.

Grab lunch and network with Tastemaker Conference exhibitors!
To help facilitate flow and reduce lines lunch will be divided into two groups.

• Group 1 (Last names A-K)
  • Lunch: 11:30 am – 12:15 pm
  • Exhibitor Networking: 12:15 – 1:00 pm

• Group 2 (Last names L-Z)
  • Exhibitor Networking: 11:30 am – 12:15 pm
  • Lunch: 12:15 – 1:00 pm

Affiliate marketing can be one of the most lucrative income streams for food bloggers… IF you know how to approach it strategically. In this session, I’ll share the exact steps I used to earn nearly $70,000 in affiliate sales, along with the wins and mistakes that shaped my process. You’ll learn how to build trust with your audience through authentic sharing, choose the right products to promote (from high-volume inexpensive items to high-ticket sales), and leverage multiple platforms to maximize reach. I’ll also walk you through making data-driven decisions using analytics, building relationships with brands, and creating simple systems that make affiliate sales easier and more profitable. Finally, we’ll cover advanced strategies, tools, and FTC compliance so you can scale your affiliate income ethically and sustainably.

Your email list is more than a communication tool—it’s one of the most powerful revenue drivers in your business. In this advanced session, Haley Janicek from Kit will walk you through the exact steps to turn subscribers into consistent income. You’ll learn how to leverage segmentation, build high-converting launch sequences, and implement proven revenue-generating strategies that go beyond the basics. Whether you’re looking to maximize a new product launch or create ongoing streams of income, this class will give you the roadmap to monetize your list like a pro.

Your blog is your foundation—but Substack can be the engine that accelerates your growth. This is more than a workshop. This is your new content ecosystem, laid out with clarity and intention. You’ll leave with a profitable visibility strategy and step-by-step checklist to build your Rising Substack in a way that feels aligned, spacious, and sustainable.

Video is one of the most powerful tools food creators have in 2026. But with constant changes in platforms, trends, and expectations, it’s easy to feel unsure about what’s actually working.

In this session, you’ll learn exactly what is working with video right now so you can walk away with creative inspiration, a clear system to streamline your process, and future-focused strategies to make video a tool for connection and growth. Discover how to embrace vulnerability, create videos that rise above the noise, and get results that align with your goals.

Wrap up your Tastemaker experience with an inspiring conversation led by Kevin Curry. This final keynote will bring together the ideas, energy, and connections from the past two days and leave you motivated to carry it all forward.

End the conference on a high note at our unforgettable closing celebration! Expect great music, plenty of drinks, and a playful Y2K vibe. Come ready to dance the night away—and don’t forget your best throwback look!