Location: Las Vegas Convention Center, West Hall, 3rd Floor

Pick up your Tastemaker Conference Badge early and avoid the rush! Start meeting with Tastemaker Conference Sponsors right away when you pick up your Tastemaker badge.

Afterwards, head downstairs to the SFA Press Office on Floor 2 with your photo ID to pick up your Fancy Food press badge. Then explore the Winter Fancy Food Show!

*All Tastemaker Conference attendees will receive a press badge granting access to the Winter Fancy Food Show (verification required).

Join us as Tastemaker Conference presents a panel on the Winter Fancy Food Show floor discussing how food content creators like you can can drive retail sales.

After the panel is a great time to introduce yourself to the brands in attendance and make those valuable in-person connections!

SOLD OUT !– Attendance to this event requires an additional purchase of the excursion cooking class ticket. These tickets are add-ons to any Tastemaker Conference ticket and are only available for attendees.

Tastemaker Conference feels strongly that community over competition is the key to success. Creators of all levels can benefit from interacting in a small-group setting with one another. The goal of these roundtables is to provide a more personal setting in which creators of all different backgrounds, niches, and experience levels can discuss industry topics with one another. And who knows–you might just meet your new creator bestie!

How do I participate in Networking Roundtables?

While participation is optional, ALL conference attendees will be randomly assigned to a roundtable group. Each group will have approximately 15-20 members and be equally distributed with bloggers of all experience levels and backgrounds. Roundtable groups will meet on both Day 1 & Day 2 from 9:00-10:00 in the main stage area, with designated tables for chatting over coffee! 

A discussion facilitator will be assigned to each group (by Tastemaker Conference, ahead of time). Facilitators will spearhead virtual introductions one week prior to the conference, so everyone will have a few friendly faces to look out for at TC25!

We spend nearly half of our waking lives at work. Yet far too many people view their work as something to be endured or tolerated rather than something more. At its best, work is our biggest opportunity to make a positive impact on our families, our communities, and on the world at large. But in order to create change, we have to take look at work through the lens of service. Your work as a food creator matters. Food is one of the most universal and important of human experiences — it brings us together, gives us nourishment, and allows us to share a part of who we are. But most importantly, your work matters because it’s a tool for helping you become the person, partner, parent, and leader you were meant to be.

When you leave this session, you’ll be reconnected with why you got into this work, why food matters, and how your work reflects who you are. Because while making an impact with your work is something the world benefits from, it’s also what helps you become the person you were made to be.

Feeling lost on Pinterest? You’re not alone. Many creators struggle with understanding their data and end up following the crowd without clear direction. In this class, we’ll tackle the confusion head-on, providing you with a solid baseline of what works on Pinterest. More importantly on Day 2, you’ll learn how to dive deep into your own account and numbers, gaining the insights needed to steer your strategy and achieve success. Stop getting tossed around—join us and master the art of Pinterest analytics!

Knowing your audience will take you from overwhelmed and trapped in comparison to feeling focused and valuable, all while earning more. The first day will go over the power of your niche, the value formula, and how to use your audience’s pain points to build out your content calendar. We’ll go one step further to learn how to build an offer to both generate another revenue stream and build your brand.

By the end of this session, attendees will now how to narrow in on their niche, poll their audience, organize their answers, come up with a content strategy that serves them, and create a list of product ideas to sell.

At the end of day 1 we’ll quickly poll our audience. Day 2 will be dedicated to understanding and organizing the answers, finalizing an editorial calendar of recipes, creating a month’s worth of email newsletters, and narrowing down a list of products/offers you can sell to your audience.

Mastering your finances is not just about managing money—it’s about ensuring that every dollar serves a purpose. Join us for an empowering session where we delve into the art of financial clarity and planning. You will receive timely ideas and strategies to enhance your financial literacy and gain a sense of security and confidence around future decision making.

By the end of this session, attendees will be able to…

1. Identify and define personal short-term and long-term financial goals, recognizing the significance of family and business protection, including seamless, tax-efficient wealth transfer.
2. Optimize tax efficiency with strategic business structures, retirement and estate planning, charitable giving, and future tax-free income.
3. Understand how advantageous business expenses can increase personal and family wealth accumulation.

Grab lunch and network with Tastemaker Conference exhibitors!
To help facilitate flow and reduce lines lunch will be divided into two groups.

• Group 1 (Last names A-K)
  • Lunch: 11:50 am – 12:40 pm
  • Exhibitor Networking: 12:40 – 1:30 pm

• Group 2 (Last names L-Z)
  • Exhibitor Networking: 11:50 am – 12:40 pm
  • Lunch: 12:40 – 1:30 pm

This course will focus on building a well-written recipe that appeals to a broad audience with clear, concise recipe writing and engaging headnotes. We will explore how attendees can meet their readers where they’re at in their culinary journey by teaching them how to incorporate substitutions to support economic insecurities, dietary restrictions/preferences, adjusting to a new impairment, those looking to add more diverse cuisines to their repertoire, or searching for a link back to their culture through food. Attendees will learn how to be featured as a subject matter expert in newspapers, magazines, or digital outlets.

Attendees will be able to walk away with the skills and insights needed to strengthen your culinary content, such as recipe writing principles and why they matter, creating recipes that are truly accessible, and using these skills to earn income as a freelance recipe developer, writer, or tester.

Using techniques learned in the lecture portion, attendees will edit one of their recipes to make it more efficient and user-friendly and participate in a skill-building writing exercise. Attendees will contribute editing suggestions to a sample recipe to make it accessible by determining how to offer substitutions for those with accessibility issues, financial constraints, or dietary restrictions. Attendees will collaborate on editing a poorly-written recipe to learn what to watch for and avoid and practice the art of abandoning over-used words like “delicious,” “tasty,” or “perfect.”

Hands-On Portion:

• Optimize Existing Recipes: Edit an existing recipe on your blog to streamline instructions and improve user experience.
• Enhance Accessibility: Modify text to offer substitutions for accessibility issues, financial constraints, or dietary restrictions, making your recipes inclusive for all readers.
• Global Appeal: Incorporate measurements and ingredient names that cater to a global audience, ensuring your recipes are easily understood by readers worldwide.
• Identify Common Pitfalls: Analyze and edit a poorly-written recipe to learn what to avoid and how to enhance clarity and readability.
• Creative Descriptions: Practice abandoning over-used words like “delicious,” “tasty,” or “perfect.” Engage in an exercise to describe a recipe in unexpected and unique ways, adding freshness to your writing.

Join us to refine your recipe writing skills, make your content more inclusive and engaging, and learn techniques to stand out in the crowded food blogging space.

What Attendees Will Leave Knowing

• Recipe Writing Principles and Why They Matter
• Recipe Development That Won’t Make You Throw In The Kitchen Towel
• Creating Recipes That Are Truly Accessible
• Learn How To Get Even More Bread Freelancing

Unlock the secrets to creating visually captivating food photography by diving into the psychological principles of art and design. In this intermediate session, you’ll discover how to uncover your unique style and learn advanced composition and styling techniques to make your images truly stand out. You’ll gain confidence in how to arrange your scene, including working with napkins, cutlery, dishware, glassware and adding more color.

By the end of this session, attendees will be excited to jump into their next photoshoot, equipped with tools to problem solve even the most challenging of food items. They’ll see food photography with new eyes and understand the visual world on a deeper level.

Get hands-on with Joanie’s go-to photography setup. Problem solve tricky scenes using the concepts learned in the lecture. Practice quick sketch skills, composing a scene and adding in cutlery and napkins so that they look effortlessly incorporated and elevate your food photos so that they grab a viewer with design techniques based in human psychology.

This session will provide attendees with a high-level overview of the key strategies and systems that Holly and Alyssa used to grow their blogs into successful businesses. The topics of early growth strategies, content creation, and audience engagement will be covered in-depth. There will also be discussion surrounding the importance of consistent effort and adapting to changes in the blogging landscape.

By the end of this session, attendees will able to build and implement their own internal systems for success.

You know what hurts the reader’s experience that’s never talked about in recipe SEO circles? Mismanaging reader expectations.

It happens often because of keyword research that’s done incorrectly — even though the keyword research is being done with the very best intentions! In this session, Liane Walker, representing Siftr, shares real-life examples of recipe keyword research done incorrectly, and offers corrections too.

Often times people think SEO is about making more content, but in reality most content needs some help after publishing to realize its full potential. Here Jackie will share tips and trips to help you grow traffic to your site – without building any new pages at all.

Designed for website owners, developers, and digital marketers, this course will teach you how to leverage powerful analytics tools to enhance user experience, boost engagement, and increase conversions.

Transform your website into a user-friendly, high-performing digital asset. Whether you’re looking to increase conversions, reduce bounce rates, or simply understand your users better, this class provides the knowledge and skills you need to succeed.

Network with all of the amazing Tastemaker Conference sponsors or head to the Tech Hall to get 1:1 help with your favorite tech brands!

In an industry where change is the only constant, food bloggers must continuously adapt to thrive. From the rise of new social media platforms to shifting SEO algorithms, the landscape of content creation is more dynamic than ever. This panel brings together a diverse group of successful creators who have weathered the storms of industry evolution. They’ll share the strategies that have kept them at the forefront of the food blogging world, discuss the tools and platforms that are shaping the future, and offer actionable insights on how to stay ahead in a rapidly changing creator economy. This session will equip you with the knowledge and inspiration to navigate the next wave of changes with confidence.

Tastemaker Conference feels strongly that community over competition is the key to success. Creators of all levels can benefit from interacting in a small-group setting with one another. The goal of these roundtables is to provide a more personal setting in which creators of all different backgrounds, niches, and experience levels can discuss industry topics with one another. And who knows–you might just meet your new creator bestie!

How do I participate in Networking Roundtables?

While participation is optional, ALL conference attendees will be randomly assigned to a roundtable group. Each group will have approximately 15-20 members and be equally distributed with bloggers of all experience levels and backgrounds. Roundtable groups will meet on both Day 1 & Day 2 from 9:00-10:00 in the main stage area, with designated tables for chatting over coffee! 

A discussion facilitator will be assigned to each group (by Tastemaker Conference, ahead of time). Facilitators will spearhead virtual introductions one week prior to the conference, so everyone will have a few friendly faces to look out for at TC25!

Are you turning down MONEY? Did you know that by adding certain ‘common’ features to your website, you’re actually BLOCKING access to your products and services?

During this presentation, Joe Simpson gives you an overview of what accessibility is in relation to your website, covers the five areas where MOST websites fail their customers as described in the WebAIM Million report, and why you should never use an overlay.

By the end of this session, you’ll have the basic tools and checks that make your website open to increased visitors and traffic.

Feeling lost on Pinterest? You’re not alone. Many creators struggle with understanding their data and end up following the crowd without clear direction.

On Day 2, you’ll learn how to dive deep into your own account and numbers, gaining the insights needed to steer your strategy and achieve success. Stop getting tossed around—join us and master the art of Pinterest analytics!

Knowing your audience will take you from overwhelmed and trapped in comparison to feeling focused and valuable, all while earning more. The first day will go over the power of your niche, the value formula, and how to use your audience’s pain points to build out your content calendar. We’ll go one step further to learn how to build an offer to both generate another revenue stream and build your brand.

By the end of this session, attendees will now how to narrow in on their niche, poll their audience, organize their answers, come up with a content strategy that serves them, and create a list of product ideas to sell.

At the end of day 1 we’ll quickly poll our audience. Day 2 will be dedicated to understanding and organizing the answers, finalizing an editorial calendar of recipes, creating a month’s worth of email newsletters, and narrowing down a list of products/offers you can sell to your audience.

Mastering your finances is not just about managing money—it’s about ensuring that every dollar serves a purpose. Join us for an empowering session where we delve into the art of financial clarity and planning. You will receive timely ideas and strategies to enhance your financial literacy and gain a sense of security and confidence around future decision making.

By the end of this session, attendees will be able to…

1. Identify and define personal short-term and long-term financial goals, recognizing the significance of family and business protection, including seamless, tax-efficient wealth transfer.
2. Optimize tax efficiency with strategic business structures, retirement and estate planning, charitable giving, and future tax-free income.
3. Understand how advantageous business expenses can increase personal and family wealth accumulation.

Grab lunch and network with Tastemaker Conference exhibitors!
To help facilitate flow and reduce lines lunch will be divided into two groups.

• Group 1 (Last names A-K)
  • Lunch: 11:50 am – 12:40 pm
  • Exhibitor Networking: 12:40 – 1:30 pm

• Group 2 (Last names L-Z)
  • Exhibitor Networking: 11:50 am – 12:40 pm
  • Lunch: 12:40 – 1:30 pm

This course will focus on building a well-written recipe that appeals to a broad audience with clear, concise recipe writing and engaging headnotes. We will explore how attendees can meet their readers where they’re at in their culinary journey by teaching them how to incorporate substitutions to support economic insecurities, dietary restrictions/preferences, adjusting to a new impairment, those looking to add more diverse cuisines to their repertoire, or searching for a link back to their culture through food. Attendees will learn how to be featured as a subject matter expert in newspapers, magazines, or digital outlets.

Attendees will be able to walk away with the skills and insights needed to strengthen your culinary content, such as recipe writing principles and why they matter, creating recipes that are truly accessible, and using these skills to earn income as a freelance recipe developer, writer, or tester.

Using techniques learned in the lecture portion, attendees will edit one of their recipes to make it more efficient and user-friendly and participate in a skill-building writing exercise. Attendees will contribute editing suggestions to a sample recipe to make it accessible by determining how to offer substitutions for those with accessibility issues, financial constraints, or dietary restrictions. Attendees will collaborate on editing a poorly-written recipe to learn what to watch for and avoid and practice the art of abandoning over-used words like “delicious,” “tasty,” or “perfect.”

Hands-On Portion:

• Optimize Existing Recipes: Edit an existing recipe on your blog to streamline instructions and improve user experience.
• Enhance Accessibility: Modify text to offer substitutions for accessibility issues, financial constraints, or dietary restrictions, making your recipes inclusive for all readers.
• Global Appeal: Incorporate measurements and ingredient names that cater to a global audience, ensuring your recipes are easily understood by readers worldwide.
• Identify Common Pitfalls: Analyze and edit a poorly-written recipe to learn what to avoid and how to enhance clarity and readability.
• Creative Descriptions: Practice abandoning over-used words like “delicious,” “tasty,” or “perfect.” Engage in an exercise to describe a recipe in unexpected and unique ways, adding freshness to your writing.

Join us to refine your recipe writing skills, make your content more inclusive and engaging, and learn techniques to stand out in the crowded food blogging space.

Unlock the secrets to creating visually captivating food photography by diving into the psychological principles of art and design. In this intermediate session, you’ll discover how to uncover your unique style and learn advanced composition and styling techniques to make your images truly stand out. You’ll gain confidence in how to arrange your scene, including working with napkins, cutlery, dishware, glassware and adding more color.

By the end of this session, attendees will be excited to jump into their next photoshoot, equipped with tools to problem solve even the most challenging of food items. They’ll see food photography with new eyes and understand the visual world on a deeper level.

Get hands-on with Joanie’s go-to photography setup. Problem solve tricky scenes using the concepts learned in the lecture. Practice quick sketch skills, composing a scene and adding in cutlery and napkins so that they look effortlessly incorporated and elevate your food photos so that they grab a viewer with design techniques based in human psychology.

This session will provide attendees with a high-level overview of the key strategies and systems that Holly and Alyssa used to grow their blogs into successful businesses. Attendees will get direct, live support in implementing strategies covered in Day 1, including early growth, content creation, and audience engagement.

Network with all of the amazing Tastemaker Conference sponsors or head to the Tech Hall to get 1:1 help with your favorite tech brands!

Join us for an inspiring panel discussion featuring renowned food bloggers and creators who have successfully transformed their blogs into sustainable and influential brands. Panelists will share their journeys from blog beginnings to brand powerhouses. Discover the strategies, challenges, and triumphs that have shaped their paths, and gain valuable insights into how you can elevate your own blog into a thriving, long-term brand. Whether you’re just starting out or looking to expand your reach, this panel will provide you with actionable advice and inspiration to take your brand beyond the blog.

During the lab Jackie will help guide users in setting up basic tooling and observability that will be covered in the session. She will also help give advice to users who may have noticed issues with indexing or ranking of content that deserves to rank.

By the end of the session attendees will be able to troubleshoot common SEO issues or content gaps that might be preventing their content from ranking competitively.

In small groups, attendees will study 3 recipes on their own recipe site, and discover with Liane’s help where past instances of incorrectly done keyword research may have created a situation where a recipe’s title doesn’t meet reader expectations.

By the end of this session attendees will be able to do keyword research that attracts their right reader much more effectively.

Designed for website owners, developers, and digital marketers, this course will teach you how to leverage powerful analytics tools to enhance user experience, boost engagement, and increase conversions.

Transform your website into a user-friendly, high-performing digital asset. Whether you’re looking to increase conversions, reduce bounce rates, or simply understand your users better, this class provides the knowledge and skills you need to succeed.

In the ever-evolving world of food creation, it is essential to honor your unique palette and creative instincts. This session will explore the importance of staying true to your personal taste and culinary style, rather than conforming to the preferences of others. By understanding and embracing your distinct flavor profile, you can create more authentic, memorable, and impactful culinary experiences. Attendees will learn how to harness their individuality to stand out in the food industry, cultivating a loyal audience that appreciates their unique offerings.

By the end of this presetation, attendees will be able to:

1. Identify and embrace their unique culinary palette and style.
2. Understand the benefits of staying true to their personal taste in the food space.
3. Develop strategies to attract and engage an audience that appreciates their unique culinary creations.