Web Stories

  • Why this workshop?

    Do you want to learn how to get your audience’s attention with Google Web Stories? Do you struggle with knowing how to craft and create an audience-capturing web story around a recipe? Does the idea of designing a brand-centered web story template for your business overwhelm you? Would you like to have access to Google first-hand for inspiration and feedback on the do’s and don’ts of Web Stories? And do you want to learn step-by-step workflows and strategies on how to do all the web story “things” to help you earn more pageviews, site traffic and eventually more money?

    Then the Google Web Stories Virtual Workshop is for you! By the end, you will walk away with a much better understanding of Google Web Stories, optimize a system to create them in less than 15 minutes along with a customized template that communicates your brand story while strategically positioning your recipes to your chosen audience. We guarantee it.

    We are passionate about the power of web stories to reach a whole new audience for your recipes and site and can’t wait to share their strategies and tips with you!

    Who is it for?

    This workshop is geared more for beginners and intermediate users of Google Web Stories in the food blog space. Anyone who wants to level up their blog and get more page views to their site.


  • When and where is it?

    This is a 1 day virtual, hands-on workshop will take place online February 10, 2023. There will be a pre-recorded onboarding session as well as a replay of the whole workshop. This is an actual working session where you’ll accomplish big things!

    Who will be speaking?

    • Abbey Rodriguez, CEO and Founder of Tastemaker Conference. And owner and blogger at The Butter Half and cookbook author of Root and Nourish. Abbey will be hosting, introducing, and making sure all attendees are taken care of.
    • Lori Murphy, chief content creator at Josie and Nina. Josie + Nina is a site dedicated to making modern Italian recipes approachable. After college and a career in marketing, Lori’s 30+ years experience in all things food included teaching cooking classes at Williams-Sonoma and creating and managing tasty marketing strategies and campaigns in the food industry for Fortune 500 companies. Lori’s marketing-centric approach to Google Web Stories enabled her to qualify for an ad network by quadrupling her pageviews but also doubling her email subscriptions. Lori is eager to help you craft your web story strategy. Lori is the main presenter and speaker.


    • A special pre-recorded session before the workshop to walk you through setting up the Google Web Stories plugin* along with your Google Analytics to track your success.

  • Value

    • 1 full day of coaching with food bloggers experienced in Web Stories
    • Networking with like-minded foodies and friends who get you (we think this is the best part!)
    • Pre-recorded session and PDF Checklist of everything you need

    All for only $199!


    • *Traffic growth from web stories cannot be guaranteed due to external factors including, but not limited to, individual site set-up, plugin environment, theme, algorithm updates, indexing/getting stories to index timely, etc.
    • Currently this event is not sponsored by or taught by anyone from the Google or Google for Creators team.
    • 1:1 sessions are available to purchase after the workshop!

Purchase Your Ticket

Check out the Schedule

Virtual Workshop

10:00 am ET


  • Speaker: Abbey Rodriquez

Start time and welcome from CEO + Founder of Tastemaker Conference.

10:15 am - 12 pm ET

Part I: The Technical Components of Web Stories and Positioning Your Web Story

  • Speaker: Lori Murphy

Part I: The Technical Components of Web Stories and Demo

What to include, what to ignore, and strategies to help create web stories that convert to pageviews. Lori will also give a full demo of how to create a web story that performs well.

Part II: Marketing and Positioning Your Web Story

Tactics to identify the relevant trends applicable to your brand and how to position your recipe in ways that encourages click-throughs and inspires loyal fans.

12 -12:30pm ET

Break for Lunch

We will take a short break for attendees.

12:30 - 3pm ET

Workshop & Networking

Workshop: Hands-on workshop creating web stories for targeted posts and audiences. Creating your main templates and more.

Networking: This session is optional, but a great way to talk to one another and meet your fellow attendees, while building your community!

Join the workshop

Google Web Stories

Currently registering!