Google Analytics and GA4

  • Why this workshop? Need help navigating Google Analytics? Specifically, understanding how to set up and use GA4 and use your Google Console to its fullest potential. Join this virtual workshop where there will be four expert speakers on each of these topics. Limited spots are available. 

    Who is it for? Bloggers and creators of all levels looking for help and clarity around GA4 and Google Console.

    When and where is it? It will take place live on Zoom on April 21 from 10 am – 3 pm ET. 

    How much is it? This session is valued at $1,000. All for only $199!

  • Who will be speaking

    1. Taj Royer (NerdPress) (he/him) – Taj is a web developer that has worked with WordPress for over six years. He lives in Ocala, Florida with his wife Sandra, and when he is not trying something new online, he’s experimenting with new cocktails in the kitchen or working on his home bar — and his latest favorite drink is the Jet Pilot.
    2. Heather Lounsbury (NerdPress) (she/her) – Heather is a blogger turned WordPress developer and designer. While working as a Medical Laboratory Scientist, she started blogging. But after she had trouble finding a blogging theme that she really liked, she decided to build her own…and fell in love with designing and coding for WordPress.
    3. Alison Bechdol (Digital-ade) (she/her) Alison, or “Analytics Ali” as some know her as, specializes in analytics, tag management, event tracking, reporting, and insights. Alison also owns and runs Digital-ade, a team of digital strategists supporting data-driven actionable insights.
    4. Alan K’necht (Knechtology) (he/him) – Alan K’necht is the founder and president of K’nechtology Inc. a Toronto-based analytics consulting firm. K’necht has personally been teaching and implementing web analytic solutions since 1996 in a variety of organizations including government departments, banks, insurance companies, the automotive industry, and large and small businesses. 

  • Value

    • Valued at $1500!!! All for only $199! 


    • Every Virtual Workshop will be recorded. Every attendee will receive the recording within the weeks following the event whether they were able to attend that day or not. 


What People are Saying

  • "Each and every conference/workshop through tastemaker has been an experience of immense learning and fellowship. I always walk away feeling more in control of my growing business through the knowledge I gain and the contacts I make at these conferences and workshops. It's wonderful to be amongst people who understand exactly what I do and the struggles I'm going through to achieve my goals. It's a great space to turn to when you need help or support with any aspect of your business."

    - Nosheen Babar,
    Untold Recipes By Nosheen

  • "Tastemaker Conference is not just an event, it’s a community. Whether you’re attending virtual events or an in-person conference, Tastemaker is an invaluable resource for not only knowledge but also the connection with fellow bloggers and brands."

    - Katie Olesen,
    Wheat by the Wayside

Purchase Your Ticket

If you need a payment plan, use PayPal at checkout.

Check out the Schedule

Virtual Workshop

10:00 am ET


Start time and welcome from CEO + Founder of Tastemaker Conference.

10:15 am - 11:15 am ET

How to Set Up GA4 with NerdPress

This session will focus on the creation and implementation of Google Analytics 4, as well as testing the setup for accurate data collection. Attendees will learn how to set up and properly implement GA4 to work alongside their current analytics and make sure they are ready for the coming change to GA4. This session is ideal for digital marketers, website owners, and anyone seeking to optimize their online presence.

11:15 am - 11:40 am ET

Q&A Session

11:40 am - 12:40 pm ET

Goal and KPI planning

Analytics are great and all, but where do I begin? Every website has goals and objectives but analytics can be overwhelming. This course reviews what Goals and KPIs are, how GA4 collects data, and how we can customize GA4 to track our specific metrics and reporting.

12:40 pm - 1:05 pm ET

Q&A Session

1:05 pm - 1:35 pm ET


We will take a short break for attendees.

1:35 pm - 2:35 pm ET

GA4 Custom Reports & Customization for Bloggers

Level: Intermediate

This session will focus on how to customize GA4 to deliver meaningful and insightful reports. Via customization, attendees will learn how to simplify the GA4 interface and make finding important data easier.

This is for anyone who manages a blog or content website and wants to know what is driving traffic to their site and which content resonates with their readers.

2:35 pm - 3:00 pm ET

Q&A Session

3:00 pm ET


Join the workshop

Google Analytics and G4