CLASSES & SCHEDULE

Virtual Tastemaker Conference 2021 is an online virtual event for food bloggers and content creators, which will be held on Friday, April to Saturday, April 10 from 10:00 AM – 7:30 PM Eastern Daylight Time. The theme of this event is “Clarity, Purpose, & Efficiency: The Pathway to Success as a Food Content Creator.” 

At this virtual conference, you will learn current and relevant business building strategies and tactics to help you find focus and clarity in your business. There are 14+ live classes, and 5+ on-demand classes, taught by industry experts, which focus on the topics of revenue growth, content creation, SEO + tech, and business building practices. There are also live cooking class excursions, and a virtual exhibitor hall where you can network with our amazing brand sponsors who are looking to work with you and share their services to help you grow your business.

All main sessions will be presented live, so you can ask questions and interact with speakers, attendees, and sponsors. Access to the giveaways and prizes requires live participation. On-demand content will be available through the virtual venue starting April 6, 2021.

However, if you are not able to attend live for any reason, Virtual Tastemaker Conference is being recorded and will be available on-demand after the conference concludes and through December 2021 (for 8 months!). Don’t worry—we have you covered and we are making sure you have continuous access to the content, in a conscious effort to supplement your growth and learning as a food content creator.

DAY 1 – FRIDAY, APRIL 9, 2021

10:00 AM: Welcome + Opening Keynote – Magnifying your Purpose, Clarity, and Efficiency, Charity Lighten

Do you ever feel stuck? Or not certain about the direction you should take? Do you sometimes feel like you’re a pinball bouncing from idea to idea or from task to task? You’re an amazing entrepreneur, wearing so many different hats… but does it sometimes feel tricky to hone in on just one thing at a time? And how do you even know what the “right” thing is? You know that you have passion, and you are willing to put in the work, but sometimes you could use an extra ounce of clarity, or just a pinch more of purpose. 

Well Charity is here to help! In this class, she will give you:

  • Tools and techniques that will help you identify the best ways to use your strengths and talents.
  • Help you uncover some of your superpowers that will help you dig a little deeper
  • Share 5 key questions that will give you clarity and help you transform your business
  • Help you identify some of your stumbling blocks and things that might be sabotaging your success
  • As a bonus, she will give you some skills that will help you become an efficiency expert! Turn your time into dollars with a few important tweaks. 

We all know that trying to juggle too many things can make you a little crazy (and maybe the other people living with you). So let’s clear through some of the clutter and create a little more clarity together!

REVENUE GROWTH TRACK

11:00 AM: Know Your Worth and Price Your Work Accordingly, Abbey Rodriguez, Founder of Tastemaker Conference

Experience Category: General

One of the most frequently asked questions we get from new and seasoned creators alike is, “How much should I charge for this?” With over 11 years of experience in the influencer marketing industry, Abbey has seen the growth and shifts within the industry. In doing so, she has come up with a successful process for knowing how to price your work in a competitive way that maintains your revenue growth and the value of your work. 

In this session you will learn:

  • How to price your work based on an hourly model and reach, which includes calculations for your monthly and annual revenue goals
  • How to price your work based on the project
  • What type of proposal to send over and what metrics and information to include
  • Why to include certain minimums in your rates and understand the breakdown of contractor pay
  • How to best communicate your proposal and the importance of flexibility in negotiations

12:00 PM: Your Culinary Point of View: The Secret Ingredient to creating Multiple Streams of Income – Chef Evelyn Williams 

Experience Category: General

In this session you will:

  • Learn what exactly is a Culinary POV (hint: it’s more that just a genre of food).
  • Discover why knowing your unique culinary point of view  is the secret ingredient to creating multiple streams of income.
  • Determine when and where are the best places to incorporate your culinary point of view.
  • Leave knowing how to use your culinary point of view in your marketing and content creation. 
  • Begin the process of defining your culinary point of view.

12:50 – 1:20 PM – Lunch Break

Make a quick lunch alongside a chef, and virtually have lunch with each other!

1:20 – 2:00 PM – Virtual Networking

Network with our amazing sponsors in our Virtual Exhibitor Hall. Visit each of their virtual booths and set up a 1:1 meeting to learn more about their products and ways you can potentially work together to help both your businesses grow.

2:00 PM: Find Problems, Create Solutions, Make Money: A Roadmap for Building Products and Services Your Fans Want to Pay For – Jason Logsdon, Makin’ Bacon Podcast

Experience Category: General

Many bloggers and content creators want to move beyond the ad network and create something of value they can sell directly to their fans. But where should you start? And what should you create?

Over the last decade, Jason has published cookbooks, created online courses, sold merchandise, taught hands-on classes, programmed iPhone apps, licensed recipes, hosted in-person and virtual conferences, and much more.

 

He boils down the experience he’s gained to give you a roadmap to follow, so you can create your own products and services, while still adding value to your brand along the way. He dives into the process of accurately discovering what problems your fans actually have, how to create solutions for those problems, and how to know when you can start charging for a solution.

CONTENT CREATION TRACK

3:00 PM: Trendspotting and Content Planning for High-Quality Content – Nichole Aksamit and Kimberly Holland, Allrecipes

Experience Category: General

Allrecipes Editor in Chief, Nichole Aksamit, and Allrecipes.com Senior Editor, Kimberly Holland, will share their industry expertise on trendspotting and content planning.

4:00 PM: How to Make Viral Videos for TikTok and Reels – Brita Britnell, Food with Feeling

Experience Category: General

Ever since Instagram introduced Reels last year, they have come to really dominate engagement on the app. Also, TikTok continues to grow in popularity as a place where people search for bite-sized video content. For so many bloggers, it has felt like *one more thing* that they need to learn and deal with. HOWEVER they truly are an easy way to reach a wider audience. In this class, Brita will show you how EASY it is to create simple and approachable content for Reels and TikToks that your audience will LOVE. 

5:00 PM: Getting Clear on Your Niche to Improve Your Content & Grow Your Brand – Susie & Todd Bulloch, Hey Grill Hey

Experience Category: General

Susie and Todd will walk you through their process of narrowing your niche to find your most devoted and dedicated audience, increase your creativity and inspiration, and explode your business. 

5:50 PM: Closing Remarks

6:00 PM: Dinner Cooking Class Excursion

Virtually mix and mingle with your fellow foodies, and the pro chefs. Stay tuned live to be entered for top-quality giveaways.

DAY 2 – SATURDAY, APRIL 10, 2021

10:00 AM: Welcome

SEO + TECH

10:10 AM: Plugin Payout: How to Grow Your Revenue With Mediavine – Nicole Johnson

Experience Category: General

Spring cleaning doesn’t just apply to our closets! Join Mediavine’s VP of Support Nicole Johnson to get your site spick and span and ready to earn more. She’ll talk through what separates a good plugin from bad and how to do a plugin self-audit before honing in on ways to increase your earnings using Mediavine’s plugins like Create and Grow Social Pro!

11:00 AM: The Perfect Recipe For Generating New Content Ideas – Ashley Segura, TopHatSocial

Experience Category: General

In a saturated market like publishing, it can be difficult and time consuming to come up with new content ideas. In this session, attendees will learn how to utilize keyword research, identify content gaps, and take advantage of frequently asked questions to unlock new content topics visitors actually want to see. Grab your laptop and be prepared to unlock a full quarter’s worth of new content topics, how to organize them, and even how to measure which content topics will give you the best benefit.

12:00 PM: Spring Clean your Blog: SEO Ask Me Anything – Casey Markee, Media Wyse

Experience Category: General

Do you have burning questions about the most current information for your website’s SEO? In this live “Ask Me Anything” session with noted site auditor, Casey Markee, you have the chance to learn about multiple topics, such as the Google May 2021 Core Update, page experience, how to diagnose simple technical issues, understand how to best setup and use popular plugins, and be introduced to free tools to check your schema, backlinks, and on-page SEO. Attendees can expect to be introduced to dozens of quality signals Casey looks for himself when conducting site audits for both small and big sites.

12:50 – 1:20 PM – Lunch Break

Make a quick lunch alongside a chef, and virtually have lunch with each other!

1:20 – 2:00 PM – Virtual Networking

Network with our amazing sponsors in our Virtual Exhibitor Hall. Visit each of their virtual booths and set up a 1:1 meeting to learn more about their products and ways you can potentially work together to help both your businesses grow.

BUSINESS BUILDING TRACK

2:00 PM: Using Your Zone of Genius to Maximize Your Productivity – Emily Perron

Experience Category: General

As a food blogger and content creator, you know what lights you up. Whether it’s food styling, recipe development or writing, you probably got into this field because there’s something in it that helps you come alive. In this session, hiring expert and organizational strategist Emily Perron will teach you how to use your Zone of Genius to unlock more of what energizes you, giving you the tools to grow strategically and think outside the lines.

From the 4 Zones of Work themselves to the common misconceptions that come with them, you’ll learn how to use your own skills and passions to grow your business… and to maximize your own days accordingly. By discussing how to use your own personality and strengths to outsource, you’ll leave this session feeling equipped to embrace your Genius.

3:00 PM: Growing Your Blog While You Have a Day-time Job (Or Other Obligations) – Britney Brown-Chamberlain, Britney Breaks Bread

Experience Category: General

Are you trying to grow your blog or content creator business while holding a full-time job, or while you have other obligations that take up your time? In this session, Britney will share her story about why she started, tips for growth, and how she makes time for it all while still having a full-time job.

4:00 PM: Accounting & Taxes 101 – Keila Hill-Trawick, Little Fish Accounting

Experience Category: General

If you’re overwhelmed and intimidated by the idea of accounting for your freelance business, you are not alone. In this workshop, we will debunk money myths, talk about the foundations of accounting, and learn about taxes (everyone’s favorite subject). You will leave with a concrete plan of action that will equip and empower you to manage your business finances.

5:00 PM: Watch Opportunity and Money Flow Into Your Business by Becoming a Time Protector – Megan Porta, Eat Blog Talk Podcast

Experience Category: General

In this session you will learn how to intentionally and efficiently protect your time and how this will bring a new level of clarity and purpose into your business. Following this formula will open up the floodgates, allowing opportunity, money, creativity and productivity to flow into your business and life in beautiful and powerful ways. 

Megan ran her food blogging business for nearly ten years before uncovering the magic that lies in this simple concept. After 3 months of implementing the strategies in her life/business that are talked about in this session, she was making six figures for the first time ever and she reached new levels of efficiency, productivity and personal happiness.

5:50 PM: Closing Remarks

6:00 PM: Dinner Cooking Class Excursion

Virtually mix and mingle with your fellow foodies, and the pro chefs. Stay tuned live to be entered for top-quality giveaways.

On-Demand Content Available APRIL 6, 2021

CLICK HERE TO REGISTER FOR VIRTUAL TASTEMAKER CONFERENCE 2021!

 

 

 

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